Alternative Protein Critiques…

In this article, my friend and colleague Theresa Lieb at GreenBiz nicely captured my thoughts and frustrations regarding increasingly popular critiques of alternative proteins. Indeed, I've found myself at a crossroads with some of the people I respect most in the movement to decentralize the food system, often leaning into the "don't make perfect the enemy of good" argument when trying to rationalize the efforts to fit the food innovation projects I'm involved with into the existing socio-economy paradigm of our global food system. Have a read!

https://www.greenbiz.com/article/3-alternative-protein-critiques-explained